Frugal Innovation - Navi Radjou, Jaideep Prabhu, Paul Polman

Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. This seminal book gives an overview of the principles, Frugal Innovation - Navi Radjou, Jaideep Prabhu, Paul Polman od authora Navi Radjou, Jaideep Prabhu, Paul Polman a nakladatelství za skvělé ceny na e-shopu Martinus.cz